Where is fcuk made

We respect each other and encourage positive change, through celebrating diversity and inclusivity. We value self-expression and dynamic thinkers. Everyone is welcome. Our French Connection stores are an extension of the brand aesthetic. Clean, minimalist design that is sensitive to each unique location; enhancing and complementing the product offering.

All elements, including staff and store design, work together to create a shopping experience which best reflects the our brand. Throughout the season, our windows work in partnership with the ever-evolving fashion collections and the advertising campaigns, interpreting the themes into award-winning window displays.

These themes are implemented globally, showcasing a consistent brand message worldwide. Complete with an on-site photographic studio, apparel designed exclusively for this store and artisan coffee from our on-site coffee shop.

Building on our British heritage and international presence, we work on key advertising initiatives to promote and support the iconic French Connection brand worldwide. Our seasonal collections are supported with a mix of traditional print advertising in style publications such as ELLE, Grazia and Stylist. In addition to print media, digital display activity and outdoor advertising supports and extends the campaign reach.

Everything from digital screens in London tube stations to branded rickshaws, we aim to make an impact wherever you see the brand. With a combined reach of over 1m, our social media channels continue to engage a socially driven audience on a daily basis. Facebook, Twitter and Instagram channels showcase the latest products and influencer collaborations with all social campaigns exciting and engaging followers.

The brand hashtag myFC encourages influencers and customers to share their French Connection pieces and inspire others with their outfit choices. The French Connection blog; Our Community, is a source of inspirational content and offers an escapism into the French Connection world. Our Design and Licensing teams work closely with carefully selected partners to develop and enhance products. We offer an extensive selection of innovative and stylish sunglasses for both men and women.

In addition to the mainline collection, the Premium range showcases hand-made styles using acetate and other luxury materials, while the FCUK Sport collection combines performance materials with functional silhouettes. Our frames reflect the effortlessly chic aesthetic of our apparel collection, applying simple colour combinations and understated branding to a variety of elegant designs.

The windows reflect all that's best about the brand, its attitude and style whilst acting as a showcase for the collection. Throughout the season windows work in conjunction with the ever evolving fashion collections and the advertising campaign, interpreting the themes into award winning window displays. These themes are implemented globally across the brand so you will see a consistent brand message from London to New York to Sydney.

Past campaigns have included building a fully functioning radio station into the windows of our London Regent Street store from which FCUK FM was broadcast, models surfing, camper vans rocking and denim clad Santas frolicking. We have developed a brand identity, which is sexy, stylish and has attitude. A simple advertising campaign launched FCUK onto the British High Street in the spring of '97 and has since evolved to personify the casual wear offering of the French Connection brand.

Shop Komodo. The brand uses eco-friendly materials and addresses labour risks by adopting the Fairtrade International - Small Producers Organisations Code of Conduct. Find most products in UK sizes 6 to Shop People Tree. Shop People Tree thegreenlabels. Birdsong is a boutique label producing gorgeous womenswear. Its clothes are handmade in London by knitters and seamstresses earning above the London living wage. Birdsong's products are inclusively sized from 2XS-3XL. Shop Birdsong.

Feature image via French Connection. All other images via brands mentioned. Use the Directory to search more than 2, brands. To support our work, we may earn a commission on sales made using our offer codes or affiliate links.

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